drivecool is a new road-safety brand which aims to make road-usage as safe as possible whilst also promoting the enormous benefits of the car and driving.
Connecting road-safety initiatives and campaigns from around the world, the new drivecool ‘Global Road Safety Network’, will link millions of people who are concerned about road-safety.
Nearly 1.3 million people die in road collisions every year. More than 3,000 deaths each day.
As many as 50 million people are injured or disabled by road traffic collisions every year
Half of all collision victims are vulnerable road users such as pedestrians, cyclists, and motorcyclists
Road collisions cost countries up to 4% of their Gross National Product. Over £1 trillion a year globally.
Correctly used seat-belts reduce the risk of death in a collision by 61%
Mandatory use of child restraints can reduce child deaths by 35%
Helmets reduce fatal and serious head injuries by up to 45%
Enforcing a drinking and driving law around the world could reduce alcohol-related collisions by 20%
For every 1km/h reduction in average speed, there is a 2% reduction in the number of collisions
Over 2,500 children and young people are killed on the UK's roads each year.
Around one third of fatal and serious road crashes involve someone at work.
Fatal road accidents cost the UK £3.2 billion each year. That's 3,200,000,000!
People all over the world are joining us. Why don't you?