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James Cole

Liverpool based professional racing driver races in the British Touring Car Championship for Motorbase, piloting one of its trio of new Ford Focus RS'. The 30-year-old began his racing career in 2007 competing in BRSCC North West Formula Ford. He immediately won this regional championship and in 2008 moved to the main British Formula Ford Championship won previously by the likes of Ayrton Senna and Jenson Button. In 2009, James won the championship taking seven wins and fifteen podiums. In 2010 he moved to the National British Formula Three Championship winning eleven races and taking five poles, seven fastest laps and a record breaking twenty nine podiums. In 2011 he moved up to FIA Formula 2 and then in 2013 to the BTCC. 

British Touring Car Championship (BTCC)

The British Touring Car Championship is Britain’s biggest motor racing championship, dating back to 1958. It was renamed the British Touring Car Championship in 1987 and has been run by the TOCA organisation since 1992. The BTCC is shown live on ITV4 on Sunday afternoons.



United Autosports

Formed in 2009, United Autosports is co-owned by American Zak Brown and Briton Richard Dean, both successful entrepreneurs and international racing drivers. The unique Anglo-American team has multiple wins under its belt and for 2014 fields two Toyota Avensis cars in the British Touring Car Championship and an Audi R8 LMS ultra in the British GT Championship in the UK and Europe.

Just Marketing International

The world’s largest full-service motorsports agency representing brands and corporations in all forms of motorsports worldwide. The agency operates from five offices around the globe and its clients participate in all major motorsports series, including NASCAR, Formula 1, IZOD IndyCar Series, the World Rally Championship, MotoGP, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series. 


For over half a century, Toyota has produced some of the most iconic sports cars of our time. With a successful pedigree, on and off the track, 2014 promises to be an exciting year for Toyota motorsport. 


Dunlop is one of the world’s leading manufacturers of ultra-high performance tyres with an impressive track record of motor sport successes, including 34 wins in the Le Mans 24 Hours race. In addition to the BTCC, other touring car championships such as the German DTM and Australian V8 Supercar Championship rely on Dunlop performance.


Paul May

Paul  is Liverpool Walton Centre’s Divisional Clinical Director for Neurosurgery, Pain, Critical Care and Neuropathology. He is Vice President of the Society of British Neurological Surgeons; a member of the Specialist Advisory Committee for Neurosurgery; and a senior examiner for the Intercollegiate Speciality Board for Neurosurgery.


Fly By Night

Fly By Nite's specialised vehicles and dedicated drivers are trusted to deliver by some of the biggest names in the Music, Entertainment, Corporate and Exhibition industries. Their vast experience spans Europe, from west to east, the Russian Federations, Turkey, Israel, Saudi Arabia, Egypt, Libya and North Africa.They boast one of the largest fleets of Megacube trailers and 26 tonners in the business.


Robertson Taylor Insurance Brokers

Robertson Taylor W&P Longreach is part of Entertainment Insurance Partners Ltd (EIP), a group of niche entertainment insurance and risk advisory experts to the global entertainment industry. Robertson Taylor W&P Longreach offer specialist insurance advice on Music & Events, Sports, Theatre, TV/Film/Media and high net worth Private Clients. We have offices located in Atlanta, London, Los Angeles, Nashville, New York and Toronto. 






Mazars is a global audit, accounting and consulting group employing more than 13,500 professionals in 71 countries through member firms.[1] With head offices in France, Mazars is the 11th largest accounting firm in the world.[2] Mazars has a network of correspondent partners and joint ventures in a further 21 countries and is a founding member of the Praxity alliance, a network of independent firms.




Schuberth GmbH is a German producer of safety helmets, producing protective headgear including motorsport, motorcycles and industrial workers. The company was founded in 1922 in Braunschweig, in Lower Saxony, and has been producing safety helmets for 90 years. Schuberth is currently based in Magdeburg and employs about 300 employees, producing 1.5 million helmets each year.



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